> ## Documentation Index
> Fetch the complete documentation index at: https://docs.smartsend.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing and ads

> Use AI to generate marketing material — copy, images, and video — so a small team can run more campaigns.

Marketing output used to scale with headcount. Ad copy, email campaigns, social posts, product photography, and short video each took time and often an agency. AI shifts the bottleneck from production to ideas and judgment, so a small team can run more campaigns and test more variants than before.

## Where AI helps

<CardGroup cols={2}>
  <Card title="Copy" icon="pen">
    Draft ad headlines, email subject lines and body, social captions, and blog posts from a short brief, in your brand's voice.
  </Card>

  <Card title="Images" icon="image">
    Generate ad creative and lifestyle imagery, edit backgrounds, and produce a set of consistent variants for different placements.
  </Card>

  <Card title="Video" icon="film">
    Turn product photos and clips into short-form video for social and ads, with captions and music.
  </Card>

  <Card title="Campaign assistance" icon="chart-line">
    Suggest audiences, send times, and A/B variants, then summarize results so you can iterate faster.
  </Card>
</CardGroup>

## Keep it on-brand and honest

You are accountable for what you publish. Review AI-generated claims for accuracy, keep the tone consistent with your brand, and check that creative meets the rules of the ad platform you run it on. Treat generated material as a first draft, not a finished campaign.

## On your platform

Both platforms Smart Send supports offer AI for marketing content. Start with your platform, then apply the review discipline above.

<CardGroup cols={2}>
  <Card title="Shopify Magic" icon="shopify" href="https://www.shopify.com/magic">
    Shopify's built-in AI for email campaigns, marketing copy, and creative.
  </Card>

  <Card title="WooCommerce AI marketing" icon="https://mintcdn.com/smartsend/bqSp1rejr9w3k8P_/icons/woocommerce.svg?fit=max&auto=format&n=bqSp1rejr9w3k8P_&q=85&s=45100db367d50450edd6e4aaee26fc1a" href="https://woocommerce.com/posts/ai-marketing/" width="256" height="153" data-path="icons/woocommerce.svg">
    WooCommerce's guide to AI-powered marketing and the tools to use.
  </Card>
</CardGroup>