Free shipping threshold
Setting a minimum order value for free shipping is one of the most effective ways to increase average order value. Customers will often add items to their cart to qualify for free shipping. Configure free shipping rates in Settings > Shipping and delivery in your Shopify admin. Display the threshold in:- Announcement bar — visible across your entire store
- Product pages — helps customers plan purchases
- Cart page — shows how close they are to qualifying
Shipping method presentation
How you present shipping options at checkout affects conversion. Keep it simple and clear.- Use descriptive names customers understand (e.g., “Home delivery” and “Pickup point” rather than carrier-specific names)
- Show estimated delivery times when available
- Limit the number of options to avoid decision fatigue — 2-3 choices is typically optimal
- Order options by popularity or recommendation
Pickup points
Pickup points are a popular delivery method in Scandinavia. Many customers prefer picking up packages at a nearby store or parcel locker on their own schedule. See Pickup points in Shopify for setup instructions with Smart Send.Tracking and delivery notifications
Keep customers informed about their delivery. Shopify sends order confirmation and shipping confirmation emails automatically, but carrier-level tracking provides more detailed updates. Consider enabling SMS notifications through your carrier for delivery day updates, especially for home deliveries where the customer needs to be present.Related resources
Pickup points in Shopify
Enable pickup point selection during checkout
Checkout configuration
Optimize your checkout for shipping