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Shopify has a battle proven checkout page optimized for high conversion. There are some configurations that should be taken into account to ensure smooth operation. Configure checkout settings in Admin > Settings > Checkout in your Shopify admin.

Address validation

Enable address autocomplete so customers get live suggestions as they type their address. The user can select a suggestion or decide to type their address themselves.
Enable Address autocompletion in your Shopify checkout settings significantly reduces delivery issues caused by an incorrect address.
Configure this under Admin > Settings > Checkout > Address collection preferences. See Address collection preferences in the Shopify documentation.

Shipping address

Billing and shipping address

Under Admin > Settings > Checkout > Advanced preferences > Address collection, enable the setting Allow shipping and billing address to be different. This lets customers specify a separate delivery address from their billing address, which is common for gift orders or business purchases.
Enable Allow shipping and billing address to be different so customers can ship to an address that differs from their billing address.

What to require?

Under Admin > Settings > Checkout > Customer information , configure the following fields to match your business model:
FieldRecommendation
Full nameRequire first and last name — all carriers require the full name of the recipient.
Company nameOptional if you sell to both consumers and businesses (B2B and B2C). Required if you only sell B2B. Don’t include if you only sell B2C.
Company VAT numberOptional if you sell to both consumers and businesses (B2B and B2C). Required if you only sell B2B. Don’t include if you only sell B2C.
Address line 2 (apartment, unit, etc.)Optional — useful for apartments and office buildings but not needed for all deliveries.
Shipping address phone numberRequired — most European carriers either require a phone number or provide a significantly better delivery experience when one is available (delivery notifications, SMS updates, and contact in case of issues).
Scandinavian addresses typically don’t use state or province fields. Shopify handles this automatically based on the selected country.

Shipping methods

Configure shipping methods in Admin > Settings > Shipping and delivery . We recommend offering customers both home delivery and pickup point delivery at checkout. This gives customers flexibility while keeping your shipping setup straightforward. If a customer enters a business address (with a company name) as the shipping address, you should hide the home delivery option and show a commercial delivery option instead. Commercial deliveries are typically handled differently by carriers and may have different pricing. Configure this under Admin > Settings > Shipping and delivery > Shipping customizations .

Pickup points

Pickup point delivery lets customers choose a nearby service point where they can collect their parcel. This is a popular delivery option in Scandinavia. To set up pickup point delivery, configure it in the Smart Send app. See the pickup points setup guide for step-by-step instructions.