The Smart Send app automatically adds tracking information to fulfillments and sends notifications to customers when shipping labels are created.
How tracking works
When you create a shipping label through the Smart Send app:
Tracking number is added to the Shopify fulfillment
Shopify sends an “Order Shipped” email to the customer
Email includes tracking number and tracking link
Customer can track their package using the provided link
Customer notifications
Customers receive an automated email that includes:
Tracking number for their shipment
Direct tracking link to the carrier’s website
Estimated delivery information (when available)
Pickup point details (if applicable)
Email example
Admin notifications
In your Shopify admin, you’ll see:
“Smart Send sent a Shipping Update email to [customer]” message
Tracking number displayed in the fulfillment details
Link to carrier tracking for real-time updates
The email notification is sent by Shopify, not Smart Send. You can customize the email template in your Shopify settings under Settings > Notifications.
Tracking data comes from:
Carrier APIs - Real-time tracking updates
Smart Send platform - Centralized tracking management
Shopify integration - Automatic fulfillment updates
Customizing notifications
To customize the tracking email template:
Go to Settings > Notifications in your Shopify admin
Find “Order shipped” in the customer notifications list
Click “Customize” to edit the template
Add or modify tracking information as needed
Save your changes
Tracking status updates
The system automatically updates tracking status when:
Package is picked up by the carrier
Package is in transit with location updates
Package is out for delivery
Package is delivered or available for pickup
Delivery exceptions occur (failed delivery, etc.)
Troubleshooting tracking
If customers aren’t receiving tracking notifications:
Check email settings - ensure customer email is valid
Verify notification settings - confirm “Order shipped” notifications are enabled
Check spam folders - tracking emails might be filtered
Review fulfillment status - ensure tracking number was added correctly
For more help, see our troubleshooting guide .