The Smart Send app automatically adds tracking information to fulfillments and sends notifications to customers when shipping labels are created.
How tracking works
When you create a shipping label through the Smart Send app:
- Tracking number is added to the Shopify fulfillment
- Shopify sends an “Order Shipped” email to the customer
- Email includes tracking number and tracking link
- Customer can track their package using the provided link
Customer notifications
Customers receive an automated email that includes:
- Tracking number for their shipment
- Direct tracking link to the carrier’s website
- Estimated delivery information (when available)
- Pickup point details (if applicable)
Email example
Admin notifications
In your Shopify admin, you’ll see:
- “Smart Send sent a Shipping Update email to [customer]” message
- Tracking number displayed in the fulfillment details
- Link to carrier tracking for real-time updates
The email notification is sent by Shopify, not Smart Send. You can customize the email template in your Shopify settings under Settings > Notifications.
Tracking data comes from:
- Carrier APIs - Real-time tracking updates
- Smart Send platform - Centralized tracking management
- Shopify integration - Automatic fulfillment updates
Customizing notifications
To customize the tracking email template:
- Go to Settings > Notifications in your Shopify admin
- Find “Order shipped” in the customer notifications list
- Click “Customize” to edit the template
- Add or modify tracking information as needed
- Save your changes
Tracking status updates
The system automatically updates tracking status when:
- Package is picked up by the carrier
- Package is in transit with location updates
- Package is out for delivery
- Package is delivered or available for pickup
- Delivery exceptions occur (failed delivery, etc.)
Troubleshooting tracking
If customers aren’t receiving tracking notifications:
- Check email settings - ensure customer email is valid
- Verify notification settings - confirm “Order shipped” notifications are enabled
- Check spam folders - tracking emails might be filtered
- Review fulfillment status - ensure tracking number was added correctly
For more help, see our troubleshooting guide.